Apple CEO Tim Cook: 'Sitting is the new cancer'


Apple chief executive Tim Cook has repeatedly brought up his views on excessive sitting at work.

“If I sit for too long, it will actually tap me on the wrist to remind me to get up and move, because a lot of doctors think sitting is the new cancer,” said Cook during an interview according to a 2015 article on The Guardian.

Apple has even incorporated reminders to stand up at work into the latest apple watch. 

“Ten minutes before the hour, it will remind you to move. We have a lot of people using the Apple Watch at  Apple, and ten minutes before the hour, suddenly they all get up and move. It took a little to get used to, but it’s great.”